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Operation and Competitive Advantages of VLJ Aircraft
Machala, Marek ; Mahovský, Daniel (referee) ; Kujal, Tomáš (advisor)
Master’s thesis deals with problematic of operating aspects and competitiveness of VLJ aircraft in Czech and Europe market. The Thesis contain information about different types of VLJ, their operational costs and comparisons with competitors, some information about aircraft fractional ownership and their operation. There is written a market analysis for this aircraft and air taxi service in analyzed.
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Analysis of factors affecting the survival time of the low cost carrier on the market
Janků, Tomáš ; Chlebek, Jiří (referee) ; Šplíchal, Miroslav (advisor)
The objective of the thesis is to perform an analysis of low cost carrier market in the Europe, case studies of defunct and successful low cost carriers and to determine factors, which affect survival time of low cost carrier on the market. The thesis is focused on the European market in 2007-2017. It includes brief description of origin of low cost carriers and their spread to the European market. Next part is dedicated to general description of a low cost carrier and analysis of the European low cost market. Three defunct low cost carriers are described in the next chapter, which includes basic information and detailed description of their actions. It includes determination of cause of ceasing their operation. Three successful low cost carriers are described in the same manner. In the end, the factors affecting survival time of low cost carriers are determined with usage of an analysis of economic and operational parameters of low cost carriers.
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The Key Determinants of Plane Ticket Price Dispersion
Vlčková, Radka ; Kučera, Adam (advisor) ; Čechová, Kristýna (referee)
This thesis examines the plane tickets price development using both descriptive evidence and econometric analysis. The observed phenomenon of rising and falling fares in period close to departure is described and compared with the extensively developed theories, such as demand utilization and stochastic peak load pricing. Studying the fares observed on European routes using descriptive evidence revealed that the airlines accommodate fast to the uncertain demand. In the econometric part, the key factors influencing the price dispersion are determined. The contribution of this thesis is mainly in the econometric approach, as the price fluctuations are measured weekly using the coefficient of variation. This made it possible to compare how the different flight or market characteristics affect price dispersion in different week to departure. It was shown that number of sold seats, the load factor, is the crucial factor.
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Analysis of factors affecting the survival time of the low cost carrier on the market
Janků, Tomáš ; Chlebek, Jiří (referee) ; Šplíchal, Miroslav (advisor)
The objective of the thesis is to perform an analysis of low cost carrier market in the Europe, case studies of defunct and successful low cost carriers and to determine factors, which affect survival time of low cost carrier on the market. The thesis is focused on the European market in 2007-2017. It includes brief description of origin of low cost carriers and their spread to the European market. Next part is dedicated to general description of a low cost carrier and analysis of the European low cost market. Three defunct low cost carriers are described in the next chapter, which includes basic information and detailed description of their actions. It includes determination of cause of ceasing their operation. Three successful low cost carriers are described in the same manner. In the end, the factors affecting survival time of low cost carriers are determined with usage of an analysis of economic and operational parameters of low cost carriers.
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The Key Determinants of Plane Ticket Price Dispersion
Vlčková, Radka ; Kučera, Adam (advisor) ; Čechová, Kristýna (referee)
This thesis examines the plane tickets price development using both descriptive evidence and econometric analysis. The observed phenomenon of rising and falling fares in period close to departure is described and compared with the extensively developed theories, such as demand utilization and stochastic peak load pricing. Studying the fares observed on European routes using descriptive evidence revealed that the airlines accommodate fast to the uncertain demand. In the econometric part, the key factors influencing the price dispersion are determined. The contribution of this thesis is mainly in the econometric approach, as the price fluctuations are measured weekly using the coefficient of variation. This made it possible to compare how the different flight or market characteristics affect price dispersion in different week to departure. It was shown that number of sold seats, the load factor, is the crucial factor.
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The position of Travel Service, Ltd. on the Czech aviation market
Holá, Alžběta ; Vaško, Martin (advisor) ; Majerčinová, Kateřina (referee)
This thesis analyses the position of Travel Service, Ltd. on the Czech aviation market. Furthermore, it also tries to point out the main aspects which were important for the successful development of Travel Service and tries to forecast the future development of this company. The theoretical part contains the history, evolution and position of aviation. It also includes current trends in aviation and the position of aviation in tourism. International organizations and conventions in civil aviation, the deregulation process of air transportation are discussed in this part as well. The analytical part describes the company Travel Service, Ltd., its origin and important events in the history of the company. In this part are analysed economic data, business strategy and internal statistics. There are described the main competitors in the Czech Republic and also in Europe and they are compared with Travel Service. The plans of the company for the future and its next expected evolution are also mentioned here.
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The position of the company Czech Airlines on the aviation market
Dudová, Petra ; Vaško, Martin (advisor) ; Petrů, Zdenka (referee)
This bachelor thesis focuses on the company Czech Airlines and analyzes its position on the aviation market. The thesis describes the development of CSA and the important circumstances that shaped the present form of company. CSA has been struggling with economic problems, that is why a financial analysis is included in the thesis. It will help to clarify whether the company still has a future or not. There is also an analysis of the aviation market where the company is compared with competing airlines. CSA has changed dramatically over the last decade, and my thesis specializes on these changes.
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Operation and Competitive Advantages of VLJ Aircraft
Machala, Marek ; Mahovský, Daniel (referee) ; Kujal, Tomáš (advisor)
Master’s thesis deals with problematic of operating aspects and competitiveness of VLJ aircraft in Czech and Europe market. The Thesis contain information about different types of VLJ, their operational costs and comparisons with competitors, some information about aircraft fractional ownership and their operation. There is written a market analysis for this aircraft and air taxi service in analyzed.
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Marketing strategy of Smart Wings company
Dvořáková, Michaela ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The main target of this work is to describe, analyse and evaluate the marketing strategy of SmartWings brand. I specifically aim for extended marketing mix and optimization of its components. Firstly, the theoretical part clarifies basic issues of marketing of services and its differences from the product marketing. Subsequently the insight into the aviation is stated in the context of changing liberalized aerial market. The competition is heavy but there is still quite enough capacity. The practical part is made by internal information of company, evaluation of marketing position of the brand is accomplished by comparison of current market situation and my own view on that issue. Suggested changes and recommendations refer primarily to communication and promotion of the company. An application of integrated communication is necessary. The market position in which Smart Wings are to be found is especially interesting. It is possible to find the comparison with low-cost model and also the classical model in the text.
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Air traffic and position of the company Travel Service in the air traffic market place
Majerčin, Jakub ; Mervart, Michal (advisor) ; Fridrich, Zdeněk (referee)
The work acquaints readers with the history of air transport from its beginning up to the present time including the future prospects of the issue of development of air transport and the future of air carriers. The theoretical part focuses on historical milestones and origins of aviation in the CR and the world, division of commercial air transport and further on the structure of air carriers. The reference to origins of low-cost air carriers and their position at aviation market today too is part of the work. For sake of completeness there are air alliances as well as types and models of aircrafts described in the work with a focus on two major producers Boeing and Airbus. The practical part focuses on description of the establishment of Travel Service, a second biggest air carrier in the CR, and the SmartWings, its low-cost branch. The capability of the company to stand up to a competitive strong aviation market in Europe and the major sources of a stable and persistent development of the company Travel Service is analyzed in the work.
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